Social Listening is your "SuperPower", to understand the opinions & emotion of what is thought about your brand. Performing market research, competitor analysis, assessing the appetite, sales opportunities, tracking the health of your business, sourcing niche Influencers, & improving customer satisfaction to name but a few.
Influencers are experts in their niches & their recommendations are highly regarded by their followers. Social Listening can be used to identify Influencers that align with your Brand or Product. Depending on your marketing objective, you can identify the right Influencer for your business to give you the biggest reach.
Social listening is used to monitor & extract insights, opinions, feelings & emotions about your Company, Brand & Product that are important to your organisation from conversations taking place on Social Media. This can be used to inform and then shape your company’s strategy, vision and brand’s reputation